Why Quicktext Widget is not a marketing cookie?

You require information about the Quicktext widget to make updates to your cookie policy

The main difference between a marketing cookie and a functional cookie lies in their respective purposes and functionalities:

1. Functional Cookie:

   • Purpose: Functional cookies, also known as necessary cookies, are essential for the proper functioning of a website. They facilitate basic features like page navigation, user login, and access to secure areas of the site. These cookies are crucial for providing a seamless user experience and ensuring the website works correctly.
   • Scope: Functional cookies are primarily concerned with the technical aspects of website operation and user interaction.
   • User Consent: In many cases, functional cookies do not require explicit user consent since they are necessary for the website to work as intended.

2. Marketing Cookie:

   • Purpose: Marketing cookies, on the other hand, are used to track users' browsing behavior and gather information about their interests and preferences. The data collected through marketing cookies is utilized by advertisers to deliver targeted advertisements and personalized content to users.
   • Scope: Marketing cookies are used for marketing and advertising purposes to enhance the effectiveness of ad campaigns and increase conversion rates.
   • User Consent: In most jurisdictions, obtaining user consent is required before setting marketing cookies, as they involve tracking and processing personal data for marketing purposes.

In summary, functional cookies are essential for the basic functionality of a website and generally do not require user consent. Marketing cookies, on the other hand, are used for targeted advertising and personalization, and their use typically requires explicit consent from the user due to privacy concerns.